In 2016 Fabio Studer had the honor to be the stunt double of Jean Claude Van Damme for the Coors Light commercial.
When have you ever seen a mountain
biker take on a skier? “Originally we
thought we might have someone
sandboarding down a volcano, but
I was thinking, ‘No, we can do better
than that!’” says Kolesky. “So we
came up with this idea of having
two guys from totally different
sports matched against each
other in a location that’s completely
different to anywhere they’d usually
be.” When there’s no conventional
hill anywhere that the two could share
at the same time, you have to find some
kind of other location where this is possible.