When have you ever seen a mountain biker take on a skier? “Originally we thought we might have someone sandboarding down a volcano, but I was thinking, ‘No, we can do better than that!’” says Kolesky. “So we came up with this idea of having two guys from totally different sports matched against each other in a location that’s completely different to anywhere they’d usually be.” When there’s no conventional hill anywhere that the two could share at the same time, you have to find some kind of other location where this is possible.

In 2016 Fabio Studer had the honor to be the stunt double of Jean Claude Van Damme for the Coors Light commercial.